![]() Not only is that frustrating and leads to high bounce rates, but Google will most likely just not use your meta description at all. You don’t want to try to trick readers into clicking on your page and then not providing the information they’re looking for. One of the most important parts of meta descriptions is making sure the content of your meta description actually matches the content of the page. Once you can rank articles at will–and get people to click on them–you’ve got a repeatable, profitable, and scalable business on your hands. Improving this on-page SEO factor helps you improve the (already great) ROI you get from SEO. If you’re searching “ how many blog posts should I write per week using SEO tools?” then the meta description that comes up might just mention SEO tools versus how many blog posts you should write per week. They say it plainly in their Advanced SEO Google Search Documentation: “Google sometimes uses tag content to generate snippets, if we think they give users a more accurate description than can be taken directly from the page content.”Īlso, be aware that what meta description comes up can be impacted by what you search. Google will only use the meta descriptions you add if it’s a more accurate description than what they can pull from your page themselves. So if you’ve been able to get on the first page, you need to take advantage.Īnd making a meta description good really does matter. Seventy-five percent of people never scroll past the first page of search engines, and only 7% make it to the third page. It can also help you stand apart from the competitors on search results and get clicks to your post. ![]() With a great meta description, you can support your SEO efforts by signaling what your page is about and that you’re covering the topic well. Searchers can review it to decide whether or not they want to click on your page.Google can use it as a ranking factor to decide where your post is ranked on their search engine results pages.Both parties use this information to understand what your post is about, which they then use to make decisions: Meta descriptions provide helpful information to both Google and potential readers. Why is your content’s meta description important? The text below the title here is a meta description: It can be added as an HTML tag within your page’s code, or through a plugin. Meta descriptions show up on search engine results pages below the title as a snippet. Meta descriptions are about 155 characters of text that summarizes the page’s content, though meta description character limits can depend on what device and browser you’re searching on. Bottom Line on Creating Great Meta Descriptions.Extra Tips for Writing Strong Meta Descriptions.How Do I Add a Meta Description to My Blog?.How to Write a Great Meta Description for SEO.How do I know if I have to improve my meta descriptions?.Why is your content’s meta description important?.So what does it take to write a great meta description and what do you need to include? We’ll start at the beginning so you can start ranking in no time. ![]() ![]() And Google itself processes 3.5 billion searches per day–per day! Take a look at these SEO stats: Almost 70% of online experiences begin with a search engine (with some studies even showing over 90%). With eye-catching, compelling, and inspiring meta descriptions, you can attract that searcher traffic. Great meta descriptions (and titles) can help with low click-through rates on Google. Potential problem? Your meta descriptions. If you’re on the top page of Google’s SERP you’ve accomplished something huge.īut, what if despite being on the first page, you’re not seeing the traffic that usually comes with it.
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